Primarily using terms not specific to your industry would result in gaining very few followers. You want followers who are interested in what you do an offer.
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Integrate online and offline campaigns by ensuring it’s listed on your other social profiles, on your website, and in your email blasts. If you’re on radio and TV, direct people to use your hashtag. That’s nice that you created a #joesgarage hashtag for your company, but who knows to use it to share content about you? Make sure it’s in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at relevant events. If they have the same interests, they too may start following you. In turn, campaign hashtags are often used by followers, which then captures the attention of their connections. In some cases, this is a better option because it often sounds less promotional than using something more specific to your business such as your company name. You may also consider creating a branded tag for each of your Instagram marketing campaigns. When a potential follower finds you via another highly targeted tag, they’ll be more likely to follow after seeing your top posts. Create a branded hashtagĪ dedicated, custom, or branded hashtag allows you to essentially create a collection of your best content. Check out these attention-getting ideas for your Instagram captions, hashtags, profile, and more, and see what to post on Instagram to get more followers and way more visibility and engagement too. A digital unicorn is that magical, rare creature that outperforms all others by orders of magnitude.Īnd you’re going to accomplish this by working these eleven amazing Instagram hacks into your social strategy.
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Whether you’re a big brand or maybe just wondering how to become Instagram famous, I don’t want you to strive for average I want you to reach for the stars and become an Instagram unicorn. Sure, 58 times greater engagement than Facebook sounds great, but you can do so much better than that on Instagram. And as I advocate across all manners of online marketing, you don’t want to be average! It’s not a dream or a goal.